CIM Coursebook: Project Management in Marketing - Elwyn Cox, Matthew Housden, Lynn Parkinson - Google Books

http://books.google.de/books?id=ZJOjNNUPAxMC&pg=PA97&dq=%22Erste+Allgemeine+Versicherung%22#v=onepage&q=%22Erste%20Allgemeine%20

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical…